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INDUSTRIES - Banking and Finance

Consumers in India are increasingly going mobile banking as the upward mobility of people increases.

Some 45 million people are estimated to use mobile banking by 2014. Think of the infinite scope of this area, and you get the idea that mobile banking is not just the in thing but an essential service in the coming days.

The need
Mobile banking offers many advantages, such as security, anytime access and plentiful applications for smart phones. With mob banking you have more control of your money. You don't have Internet connections everywhere you go. But you do have a mobile connection.That is where your tiny smart machine comes to work for you. Banks allow you to access accounts via texting, mobile browsers or downloadable applications.Texting is the simplest method for many. The advantages are so numerous that you can even locate the nearest ATM in a strange land using the GPS system. And, more important, none of this cost you a bomb, but less than the cost of a cigarette!

Moboniar package includes

  • Access to account
  • Alert on transactions
  • Bank's special service that could help you plan your holiday
  • Paying bills
  • Paying tickets
  • promotional materials about financial services

How are Banks using it?

Roll over an example:

Net banking Notification
Debit notification
EMI reminder
Credit notification

INDUSTRIES


NEWS & EVENTS

BY SANDRA VOGEL
Alfie Ladeira, Product Manager for HP Exstream explains why SMS messaging is a game changer in the future of customer communications software and why it is key to ensuring profit margins are maintained Faced with an increasingly challenging market, businesses including utilities companies, banks and telecommunication organisations are coming up with innovative ways such as communicating via SMS to ensure customer satisfaction and maintain customer retention. Historically consumers have been reluctant to change either their energy service provider or their bank account. On average only 8% of people switch their current account per annum and you are more likely to get divorced than you are to switch your utilities service provider. However, this is all set to change, with the challenging economic climate consumers are for the first time ever willing to shop around to ensure they get the best deal. Added to this, the recent changes in RDR regulations (Retail Distribution Review) means that financial organisations of all sizes now need to ensure they have rigorous document and financial processes in place.
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