INDUSTRIES - Public sector

To what extent the personal device like mobile phone will influence the governance and public service delivery could be guaged from the recent Indian government's annoucement that it will be connecting 6 million families of below poverty lines with mobile phones in one year. This adds to the swelling number of mobile users. India's 80 percent urban population are already covered by mobile network. In the current mobile landscape world over 1 billion people already own mobile devices. The iPhone App Store holds over 350,000 active apps and the downloads of those apps stands at over 10 billion Government services, staff, and development efforts will be increasingly mobile in coming years as devices and applications continue to proliferate at an astounding rate. Industry experts stress how quickly the change is coming. It is clear that developments in the mobile world will directly impact nearly every aspect of government operations including delivery of services, citizen engagement, allocation of IT resources, staff support, and training.

The need

Governmental services, welfare measures, public sector's social commitments, alerts like quick weather change, calamity warnings and governmental aid are all going on mobile soon. The fact that even the unlettered rural folks have learnt to use mobile is indicative of the massive influence mobile phone will be playing in public life in the coming days. As mobile connectivity with public sectors and government becomes the norm, a shoal of services will need mob apps. Mobonair is capable of anticipating the needs and customize needs of each sector--agriculture, industry, service-- at the most economical rate.


Roll over an example:

Road closer notifications
Emergency alerts/notifications
Community meeting reminders
Public communication



Alfie Ladeira, Product Manager for HP Exstream explains why SMS messaging is a game changer in the future of customer communications software and why it is key to ensuring profit margins are maintained Faced with an increasingly challenging market, businesses including utilities companies, banks and telecommunication organisations are coming up with innovative ways such as communicating via SMS to ensure customer satisfaction and maintain customer retention. Historically consumers have been reluctant to change either their energy service provider or their bank account. On average only 8% of people switch their current account per annum and you are more likely to get divorced than you are to switch your utilities service provider. However, this is all set to change, with the challenging economic climate consumers are for the first time ever willing to shop around to ensure they get the best deal. Added to this, the recent changes in RDR regulations (Retail Distribution Review)
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