SERVICES - Call Tracking

Call tracking software records information about incoming telephone calls, but not the conversation. Call tracking is a technology which enables the pay per call business model, allowing the tracking of phone calls to be associated with performance based advertising, and supplying additional analytic information about the phone calls.[1] Call tracking is a method of performance review for advertising. It is based on the technological possibility of measuring the behaviour of callers and is thus the equivalent in telephony to the conversion tracking used on the internet. Via different channels, both procedures offer the opportunity of clearly assigning a customer response to a specific advertising medium.

Call tracking may record:
What number has called?
The geographical location of a caller, if available
The time distribution of incoming calls
Recording of the phone call

This information can be used to generate reports such as, amongst others:
Caller names and addresses (if a database relating numbers to names and addresses is available)
Postal code summary
Missed calls
Call summaries (e.g., hourly, daily)
Details of repeat and unique callers
Analysis of frequency of calls by city and area code, if available
An application of call tracking is to monitor the effectiveness of advertising campaigns by comparing tracking reports before and after.
Call tracking is available on all types of incoming PSTN and VoIP telephone lines.


Callzing is a service which is easy to use hosted solution that help business to increase advertising ROI,by tracking phone call back or response to the campaigns. The statics will show you the effectiveness by telling you the numbers of call generated for a campaign. No hardware or software is required to use it.

CallZing will automatically track and forward the call coming against each campaign, record the caller’s number, time at which the call came, duration of call. If the caller calls more than one time then the call gets forwarded to the same agent that he spoke earlier.

Callzing features:

  • No hardware or software required.
  • Simple setup
  • Real time tracking
  • Instant availability of phone numbers
  • Reports of each campaign



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